Habit Reversal For Atopic Eczema: Simple To Use In Primary Care

Habit reversal for atopic eczema is not rocket science! 

Dr Pixie McKenna is a family doctor and general practitioner in central London UK who previously worked also as a clinical assistant with Dr Richard Staughton, Consultant Dermatologist, in the Daniel Turner Dermatology Clinic at Chelsea & Westminster Hospital, London, UK.

She is also well known for her work on both radio and television, including the UK TV series Embarassing Bodies.

She sees habit reversal for chronic atopic eczema as safe and simple to use in primary care, both by GPs and nurse practitioners.

She describes here how atopic eczema cabn be treated in general practice, the potential costs involved, the impact atopic eczema has on the lives of its many sufferers, and how she came to discover habit reversal and realise its effectiveness.